Every marketing campaign starts with the same question: who are you trying to reach? This course shows you how to use AI to answer that question faster and with better data at every stage, from building your initial target account list to identifying high-value segments in your analytics.
Learn how to use an LLM to generate seed audiences filtered by industry, revenue, and company size, then export them as platform-ready CSVs for LinkedIn and other channels. Clean and de-duplicate messy account data using both one-off prompts and reusable project-based workflows that keep results consistent across your team. Then, connect your LLM to Adobe Customer Journey Analytics via MCP to dig into dimensions like marketing channels, geography, and customer loyalty—and uncover patterns in micro-conversions like cart additions and content views. Each chapter includes a hands-on project so you can apply these techniques to your own data.
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